Briggs & Stratton Corporation designs, manufactures, markets, and services air cooled gasoline engines for outdoor power equipment worldwide. It operates through two main segments, Engines and Products.
The Engines segment offers engines primarily for various lawn and garden equipment applications, which include walk-behind lawn mowers, riding lawn mowers, garden tillers, and snow throwers; and industrial, construction, agricultural and other consumer applications that include generators, pumps, and pressure washers. It also manufactures replacement engines and service parts. This segment sells its products directly, as well as through sales and service distributors.
The Products segment offers portable and standby generators, pressure washers, snow throwers and lawn and garden powered equipment. It sells its products through various channels of retail distribution, including consumer home centers, warehouse clubs, mass merchants, and independent dealers under brands such as Briggs & Stratton, Brute, Craftsman, Ferris, John Deere, Murray, Simplicity, Snapper, Victa, and Troy-Bilt.