Briggs & Stratton Corporation Drives Powerful Outdoor Power Equipment Innovations



106 Years of Leadership in Meeting the Needs of Customers

MILWAUKEE, WI (JANUARY 15, 2014) – For over a century, the engine experts at Briggs & Stratton Corporation (NYSE: BGG) have been at the forefront of most of the key innovations in the small engine category. As the Milwaukee-based company heads into its 106th year, there are no signs of slowing down.

“Briggs & Stratton has a legacy of driving meaningful innovation in engines, end products, processes and communications that are all aimed at making products that make people’s lives better,” said Joe Wright, Senior Vice President and President, Briggs & Stratton Engines Group.

In the first few months of 2014, lawn mower shoppers will see three new powerful innovations that solve lawn mower issues every homeowner has experienced.

A Quieter Lawn Mower

One of the most common complaints homeowners have with lawn mowers is the noise level.  Homeowners want to be able to hear what is going on around them and mow their lawn without worrying about bothering the neighbors. By re-engineering the engine, Briggs & Stratton has been able to reduce sound and vibration by over 60%, resulting in a significantly quieter, yet still powerful, lawn mower that will meet consumer needs. The Quiet Power Technology (QPT) developed by Briggs & Stratton will be debuting on select Craftsman model lawn mowers on February 1, 2014 at Sears stores. These will be the first lawn mowers to get the QPT treatment.

Space-saving breakthrough

Mow ‘n’ Stow is another Briggs & Stratton innovation debuting in 2014 that begins with an engine redesign. As a result of changes made to the engine itself, this walk-behind lawn mower can easily fold and be stored upright, requiring up to 70% less storage space than a traditional mower. The innovation addresses two common issues homeowners have with lawn care: Easy access to the lawn mower underside for cleaning and a smaller footprint for storing. The Mow ‘n’ Stow technology will debut on the Toro® Recycler® mower with SmartStow™ and be sold through Toro Dealers and HomeDepot.com beginning January 1, 2014.

Start with Confidence

Another innovation that Briggs & Stratton is debuting in 2014 is the ReadyStart system, now on riding mowers. Now riding mower owners can enjoy the same ease-of-start that walk-behind owners have enjoyed since 2005.

ReadyStart starting systems means no choking the engine to start the mower. It’s an ideal feature for those looking for hassle-free mowing. The ReadyStart system is an automatic choking feature designed to start the engine within two five-second cranking attempts in weather above 32 degrees. Briggs & Stratton riding mower engines equipped with the ReadyStart system are made in the USA at our plants in Auburn, Alabama and Statesboro, Georgia.

Briggs & Stratton’s ReadyStart for riding mowers innovation will be available on select Husqvarna riding mowers in early 2014.

At Briggs & Stratton, we’ve really reengineered the lawn mower from the engine up,” says Carissa Gingras, Director of Marketing at Briggs & Stratton. “We’re proud that our engine expertise is changing the small engine field, but we’re most excited for our consumers who are searching for a quieter lawn mower and more space in their garages. These new engines have the same great power you can expect from a Briggs & Stratton engine but offer a more satisfying experience.”

For more information on QPT mower or Mow ‘n’ Stow, please visit: www.briggsandstratton.com.

About Briggs and Stratton Corporation

Briggs & Stratton Corporation, headquartered in Milwaukee, Wisconsin, is the world’s largest producer of gasoline engines for outdoor power equipment.  Its wholly owned subsidiaries include North America’s number one marketer of portable generators and pressure washers, and it is a leading designer, manufacturer and marketer of lawn and garden and turf care through its Simplicity®, Snapper®, Ferris®, Murray®, Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents. For more information, visit www.briggsandstratton.com or www.basco.com