Briggs & Stratton’s Tour de Power Challenge Gives Home Builders a Chance to Give Back and Win Prizes



MILWAUKEE (January 4, 2011) — Visitors of the GE Home Generator Systems booth during the International Builders’ Show, January 12 to 15 at the Orange County Convention Center in Orlando, Florida, will be able to pedal their way to prizes and charitable donations. Participants of the Tour de Power Challenge in-booth promotion will have one minute to generate power by pedaling on a stationary bicycle connected to a generator, powering a light.

Briggs & Stratton, the exclusive licensee of GE-branded Home Generator Systems, will donate $1 to Habitat for Humanity Orlando for every minute a participant is on a bike in their booth generating power. Additionally, Briggs & Stratton will donate $1 for every person who ‘likes’ the GE Generator Systems Facebook page while the show is in session — providing those who aren’t at the show with an opportunity to contribute. The total Briggs & Stratton donation to Habitat for Humanity Orlando could be as much as $5,000, depending on participation in the in-booth and Facebook promotions.

In addition to supporting Habitat for Humanity Orlando, those who ride the in-booth bikes will have an opportunity to win prizes. Participants will compete to generate the most watt-hours. Daily winners will receive GE DV1 high-definition handheld video cameras; and one grand prize winner will receive an iPad.

“We are committed to helping families power more for less, and the use of something as small as a bicycle to generate energy, visually represents that commitment,” said William Reitman, senior vice president of Briggs & Stratton. “When you have a whole house of appliances to power during a power outage, our new 13-kilowatt* home generator system provides all the power you need without breaking a sweat.”

The new line of more powerful vertical automatic Home Generator Systems by GE, powered by Briggs & Stratton, will be on display for the first time at the show at GE Home Generator Systems booth No. W2391.

Featuring the design of a GE home appliance, the 13-kilowatt output generator is 15 percent smaller than other whole-house home standby generators currently on the market. It is also equipped with the Symphony II™ Power Management System, which manages a home’s power needs during an outage by electronically controlling electrical loads, allowing homeowners to power more with a smaller generator.

For more information about GE’s automatic home generator systems, visit www.powermoreforless.com.

*This generator is rated in accordance with UL (Underwriters Laboratories) 2200 (stationary engine generator assemblies) and CSA (Canadian Standards Association) standard C22.2 No. 100-04 (motors and generators).

About GE

GE (NYSE: GE) is a diversified global infrastructure, finance and media company that is built to meet essential world needs. From energy, water, transportation and health, to access to money and information, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. GE is Imagination at Work. For more information, visit the company’s Web site at www.ge.com.