New Product Development Driven By Voice of Customer Focus At Briggs & Stratton Corporation

Operator Feedback Yields Insight Into User-Driven Problem Solving

MILWAUKEE (October 14, 2015) — With the help of their engineers, research and development teams, hundreds of hours of testing, and precision manufacturing, Briggs & Stratton (NYSE:BGG) is bringing ground-breaking innovations to market each and every year. But, all of the innovative new products start with concepts and ideas that often are cultivated through user-driven problem solving.

Every year, Briggs & Stratton proactively seeks out feedback from thousands of outdoor power equipment owners about their experiences and how they use outdoor power equipment, Briggs & Stratton-powered or otherwise. To better understand what consumers want and need from their outdoor power equipment, Briggs & Stratton incorporates an expansive and unique “Voice of the Customer” program that includes crowdsourcing feedback via social media platforms, a robust answer center, focus groups, online surveys, owner studies, ratings and reviews, and most recently responses from hands-on interactive product demonstrations.

Gathering this feedback from end-users is critical for the new product development process at Briggs & Stratton, where it helps drive the innovative engines and products they are creating. When users ranked ease of starting as a top factor they desire in their outdoor power equipment, Briggs & Stratton developed the InStart® lithium-ion electric starting engine. It requires no prime, no choke, and no rope to pull making it their easiest starting engine. Consumers also frequently sited equipment maintenance as an area of struggle. From this research and cutting-edge design and manufacturing, Briggs & Stratton developed the EXi Series engine, the first gas-powered engine that will never need an oil change*. Through this extensive research and the Voice of Customer program, the company has been able to bring ground–breaking consumer driven innovative products to market.

“We take pride in listening to our consumers,” said Carissa Gingras, Director of Marketing for Consumer Engine and Service. "It's not just one-way storytelling anymore. We strive for two-way conversations with our customers so we can really understand what they want out of their outdoor power equipment."

Thanks to the research and the user input gathered through the Voice of the Customer program, Briggs & Stratton will continue creating innovative engines and products to make sure their users have the best experiences possible.

*To see complete details, refer to your Operating Manual. Briggs & Stratton standard warranty terms and conditions apply. Just Check & Add does not extend the warranty period. See for details.

Contact: Carissa Gingras
Briggs & Stratton Corporation

About Briggs & Stratton Corporation
Briggs & Stratton Corporation, headquartered in Milwaukee, Wisconsin, is the world’s largest producer of gasoline engines for outdoor power equipment. Its wholly owned subsidiaries include North America’s number one marketer of pressure washers, and it is a leading designer, manufacturer and marketer of power generation, lawn and garden, turf care and job site products through its Briggs & Stratton®, Simplicity®, Snapper®, Snapper Pro® Ferris®, PowerBoss®, Allmand™, Billy Goat®, Murray®, Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents. For additional information, please visit and