Briggs & Stratton Introduces Reinvented 2013 Snapper Rear Engine Rider



Rear engine rider builds on Snapper's 50-year heritage and consumer loyalty

MILWAUKEE (March 13, 2013) - After 50 years of getting the job done, America’s top-selling rear engine rider has been reinvented with a combination of new technologies and an even simpler design. Today, the redesigned Snapper® rear engine rider is easier to use, more comfortable to ride and performs better than ever before.

“With more than 1.5 million units sold since 1962, the robust and durable Snapper rear engine rider has been the perfect product for practical-minded homeowners,” said Troy Blewett, director of dealer channel marketing, Briggs & Stratton. “Consumers know Snapper for its straight-forward approach to getting the job done faster and easier – and we are proud to say that the 2013 Snapper product continues that tradition.”

Tried and true Snapper features have been incorporated into the new design including an all-steel frame, seat deck and mowing deck. The simple, dependable heart and soul of the old rear engine rider lives on in the series’ four new models. The RE100, RE110 and RE130 offer Snapper’s time-tested and classic disc drive transmission, 28" or 33" HI VAC® mowing deck, Briggs & Stratton® engine, easy on/off design and a new two-gallon tank. A fourth model, the RE210 features a hydrostatic transmission.

Designed with today’s consumer in mind, the reinvented Snapper rear engine rider’s design boasts easy entry/exit, a single level power-take-off engagement, tighter turning radius and improved operator visibility. It also offers easy-to-reach height of cut adjustment and key switches as well as a mow-in-reverse option.

In addition, serviceability has been enhanced with a simple changeover from mulching to side discharge at no additional cost, easy leveling of the mower deck with a single wrench and a flip-up seat for easy, effortless battery access. The Snapper rear engine rider also comes with a new three-year residential products limited warranty, or 90-day limited warranty for commercial use, on the unit and engine.

“Many of our customers view the Snapper rear engine rider as an American icon,” continued Blewett. “This revamped design will keep it a mainstay of lawn mowing for the next 50 years.”

About Briggs & Stratton Corporation

Briggs & Stratton Corporation, headquartered in Milwaukee, Wisconsin, is the world’s largest producer of gasoline engines for outdoor power equipment. Its wholly owned subsidiary Briggs & Stratton Power Products Group LLC is North America’s number one marketer of portable generators and pressure washers, and is a leading designer, manufacturer and marketer of standby generators, along with lawn and garden and turf care through its Simplicity®, Snapper®, Snapper Pro®, Ferris® and Murray® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in more than 100 countries on six continents. Visit www.basco.com or www.briggsandstratton.com for more details.