New Snapper 550Z Targets "Prosumer" Market

MILWAUKEE (October 1, 2013)—Many homeowners have a desire to mow with commercial-grade equipment, particularly homeowners with large lawns. To answer that need, the new Snapper 550Z zero turn mower targets the “prosumer” market with its professional-grade features and a price point starting at $4,999.001.

Homeowners looking for a commercial-quality zero turn mower can select from two models featuring either a 25-gross hp2 Briggs & Stratton Commercial Turf Series™ V-twin engine or a 24-gross hp3 Kawasaki FR730V engine; a high-performance Hydro-Gear® ZT-3100 transmission; a rugged frame built with 1.5” x 2” welded steel rails; and a 61” fabricated mower deck constructed from 10-gauge steel. Both models feature speeds up to 10 mph, a 5.5 gallon fuel tank, 20” drive tires and a roll-over protection system (ROPS).

“The genesis for the 550Z comes from years of experience building premium-quality commercial mowers under our Ferris and Snapper Pro brand names,” says Troy Blewett, a spokesperson for the Briggs & Stratton Power Products Group. “We’ve borrowed from that experience to bring this product line to market at incredibly attractive ‘prosumer’ price points.”

The model featuring the Briggs & Stratton Commercial Turf Series engine has a standard advertised price (S.A.P.) of $4,999.00; the model featuring the Kawasaki FR730V engine has an S.A.P. of $5,199.00.1 For more information, visit

1Prices vary by dealer. Taxes, freight, set-up and delivery not included.
2All power levels are stated gross horsepower at 3600 rpm per SAE J1940 as rated by Briggs & Stratton.
3All power levels are stated gross horsepower at 3600 rpm per SAE J2723 as rated by Kawasaki.

About Briggs & Stratton Corporation

Briggs & Stratton Corporation, headquartered in Milwaukee, Wisconsin, is the world’s largest producer of gasoline engines for outdoor power equipment. Its wholly owned subsidiaries include North America’s number one marketer of portable generators and pressure washers, and it is a leading designer, manufacturer and marketer of lawn and garden and turf care through its Simplicity®, Snapper®, Ferris®, Snapper Pro®, Murray®, Branco® and Victa® brands.  Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents. For additional information, please visit or

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