BRIGGS & STRATTON CORPORATION LAUNCHES "YOU.POWERED." CONTEST
SHARE YOUR POWERFUL STORY
MILWAUKEE (April 12, 2016)— Briggs & Stratton® (NYSE: BGG) is on the hunt for powerful stories. To help launch the company’s new YOU.POWERED.™ brand tagline, Briggs & Stratton is turning to social media with a contest asking their 70+ million customers or owners to submit their stories about doing powerful things with outdoor power equipment for their neighbors, communities, or even in their own yards.
Five winners will each get $3,000 to help fund their powerful project, plus a new piece of outdoor power equipment from Briggs & Stratton.
“Briggs & Stratton is the brand that provides power to help people get work done to achieve their goals, and our new YOU.POWERED. focus reflects that,” explained Steve Kruger, Director of Global Brand Marketing at Briggs & Stratton. “We have heard great stories for years about neighbors helping neighbors by snow blowing a driveway or mowing a lawn or even entire communities getting together to clean up a park. These are the types of stories we want to hear about and celebrate. These are the types of stories that inspire us and others.”
To enter, simply upload a photo or video and include a brief description of yourself or somebody you think deserves recognition for a powerful achievement or undertaking. Use the contest entry tab at www.youpowered.com and tag @BriggsAndStratton between April 12th and June 17th. Complete rules and details can be found at www.youpowered.com.
About Briggs & Stratton Corporation
Briggs & Stratton Corporation, headquartered in Milwaukee, Wisconsin, is the world’s largest producer of gasoline engines for outdoor power equipment. Its wholly owned subsidiaries include North America’s number one marketer of pressure washers, and it is a leading designer, manufacturer and marketer of power generation, lawn and garden, turf care and job site products through its Briggs & Stratton®, Simplicity®, Snapper®, Snapper Pro® Ferris®, PowerBoss®, Allmand™, Billy Goat®, Murray®, Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents. For additional information, please visit www.basco.com and www.briggsandstratton.com.