Changing Gears (2000 – 2010)
New Briggs & Stratton President and CEO Todd Teske, along with outgoing CEO John Shiely, continued carving out a future of maintained success for the Company. This future includes the entry into the end-products business.
In 2000, Briggs & Stratton purchased Generac Portable Products Systems, which produced pressure washers, generators, pumps and other home products.
In 2004, the Company acquired Simplicity Manufacturing, a leading designer and marketer of a broad range of premium outdoor power equipment used in both consumer and commercial lawn and garden applications. Included in this acquisition were the Snapper, Snapper-Pro, Giant-Vac and Ferris brands.
With a growing presence in the end-products business, the Company was restructured to more effectively meet the demands of its markets. In 2006, Briggs & Stratton organized our various segments into four main business groups: Engine, Yard, Home and International Products Groups.
On the heels of this strategic advance the Company also unveiled a new branding message, The Power Within. Aimed at sharing an emotional connection with its customers, the campaign emphasizes the Company's 101-year-old legacy, corporate strengths and the value of the independent spirit beyond its product lines. Briggs & Stratton believes there is an engine inside everyone that drives him or her forward. Evidence of this is seen in our Company’s customers, who have an extreme sense of pride and satisfaction in a job well done. Briggs & Stratton is committed to giving our customers the products to accomplish that.